CEO / Founder / Entrepreneur / Songwriter
Apparel and Fashion | Greater Los Angeles Area, US
Daniella Pavicic is a Canadian Entrepreneur raised in Toronto, residing in Los Angeles. Her early career was spent pursuing a career in music as an artist and songwriter. Specialties include: Brand Development & Design, Operations & Strategic Development, Copyrighter, Editor, Writer. Her recent projects include: LIKA Sports Apparel company, LIKAPrint.ca, dance & lifestyle apparel brand Yalivta and jewelry inspired TRUSSIT Eyewear Chains.
Spring 2014 marked Daniella's official launch of her first fragrance, 4D by Daniella™
of DEA Arts Inc. & Daniella Parfums. A travel parfum oil using classic and floral scents. During that time, Daniella also became co-founder and creator of TRUSSIT, an eyewear accessory line based in LA using jewelry. Shortly after, her introduction into apparel came from the world of sports, with LIKA Sports. Raised in and around the sport of soccer through her Community culture and associations created a unique opportunity for Daniella to assist with developing more efficient operations, customization and service needs for this growing sport. Recognizing another market, Daniella co-founded YALIVTA, a dance inspired active and lifestyle line.
Daniella was raised in the greater Toronto area, receiving an honors degree in Commerce from the DeGroote School of Business at McMaster University.
In November 2008, Daniella received her first #1 Billboard record with a song called Every Word by Ercola and Daniella. Co-written and performed by Daniella with Alexander Perls and music by Ercola, Every Word remained on the Hot Dance Airplay chart for 47 weeks. It was the #1 Song of the Year on BPM XM Radio in 2008 and #1 on the UK Club Chart for 2 weeks in January '09. It spent 12 weeks on the Global Dance Chart. Daniella produced the official Every Word music video, airing on BPM TV in Canada and MTV Dance in the UK. In 2008, Every Word was nominated for the Best HiNRG track of the year at Miami’s International Music Conference.